May Royal Caribbean be letting most people decide the title for its subsequent cruise ship?
The number of a cruise ship title is often an inner course of that executives undertake with the intention to decide the optimum title primarily based on a wide range of standards, however Royal Caribbean could also be opening it up on this case.
The cruise line posted on social media an invite to decide on between 4 names for its subsequent Icon Class cruise ship.
The alternatives are:
- Star of the Seas
- Idol of the Seas
- Love of the Seas
- Queen of the Seas
There’s even a voting ballot on Twitter, together with an off-the-cuff response ballot on Fb.
We need to hear from you! Which is your favourite for our second Icon Class ship? pic.twitter.com/DcLyDg26sW
— Royal Caribbean (@RoyalCaribbean) January 14, 2023
For what it is price, the one title that’s trademarked with the United States Patent and Trademark Workplace by Royal Caribbean is Star of the Seas, which the cruise line registered on June 14, 2022.
In looking the trademark database, there aren’t any entries for the opposite three names. Which will or might not imply something.
Trademark registrations will not be essentially indicative of what the corporate might or might not do.
Learn extra:Â 8 issues Royal Caribbean trademarked however by no means did something with
In fact, the polls on social media is probably not a binding selection through which title the cruise line will use. If nothing else, exposing doable names for the ship to the general public is a uncommon prevalence.
Icon of the Seas, the primary within the class, is underneath development on the Meyer Turku shipyard in Finland. Her first crusing is scheduled for January 27, 2024.
The corporate has orders in place for 2 extra Icon Class ships. The opposite two Icon Class ships can be in service by 2026.
In talking with Royal Caribbean’s Senior Vice President and Chief Product Innovation Officer Jay Schneider in November 2022, he indicated the title for the third Icon Class ship is ready, however the second ship was nonetheless within the air.
“I am nonetheless taking concepts on Icon two and Icon three. I really feel actually assured within the title we have now for Icon three, it is really two that we’re nonetheless engaged on.”
Selecting a ship title
Selecting a cruise ship title isn’t any easy job, and Royal Caribbean usually juggles dozens of names earlier than deciding on one.
Royal Caribbean will generally register many emblems for brand new cruise ship names with the United States Patent and Trademark Workplace.Â
For instance, in December 2021, the corporate registered 24 new cruise ship names.
Why so many?
A part of the method is just not solely reserving names they intend to make use of, but additionally names they know they won’t use. As a result of emblems are a matter of public report, from a aggressive benefit standpoint, they’re going to embrace different names to stop tipping their hand through which course they’re going to go.
