W Barcelona, located on the well-known Barceloneta Boardwalk, partnered with IRIS, the main supplier of digital F&B and visitor expertise platforms, to supply a broader digital ordering expertise leading to a lift in income and efficiencies.
It chosen each its cell eating answer to ship an in-room eating service and a world of culinary delights direct to its visitor’s doorways, along with its digital visitor listing answer to offer all friends with direct entry to lodge and native space data, while on the identical time maximising gross sales and income.
The posh lodge, standard with each residential and day friends, has reported vital outcomes since implementation. Most notably, a 60% improve in common visitor spend throughout all operations through cell eating in comparison with conventional eating. Extra particularly, since deploying digital eating, 35% of all F&B room service orders are actually positioned digitally, accounting for practically half (46%) of all income.
Commenting on the outcomes, Martin Daniel Voštiar, B&F Coordinator, W Barcelona mentioned, “Friends respect the benefit and effectivity of serving themselves and benefit from the comfort of with the ability to entry data wherever they’re, in their very own time – they’re totally accountable for their expertise.
“The IRIS app is a handy and holistic software that ensures friends have all the data at their disposal and the ordering and reserving course of is as seamless and fulfilling as potential. Remarkably intuitive, it boasts a user-friendly interface that’s straightforward to navigate and handle. Contemplating the rise in visitor spending by means of on-line orders, it’s undeniably delivering a considerable return on our funding.
Operationally, the crew has reported vital enhancements in efficiencies and visitor service administration. In-room eating has decreased the workload for its “No matter/Each time” crew who beforehand took all room service orders over the telephone. They now have extra time out there to concentrate on different features of their function and improve visitor service, significantly throughout peak instances when telephone strains are congested, eliminating the necessity for friends to attend on maintain to put an order. It has additionally assisted the In-room eating crew, permitting them to pay attention solely on making ready and delivering orders extra effectively.
Alongside cell eating and ordering, the digital visitor listing means friends can simply entry data on the lodge amenities, health courses, particular occasions and what’s on within the native space. Moreover, friends can obtain a spread of newspapers and magazines, ebook appointments on the Spa, barber and Tattoo Studio, and examine data on the lodge’s providers and sustainability insurance policies. A wealth of data is clearly seen and accessible within the palm of the visitor’s hand, wherever they’re within the property or native space.
From a visitor perspective, they’ve discovered it easy and simple to make use of, and have been swift to undertake the simplicity of self-service ordering from the consolation of their very own machine, significantly throughout peak instances when workers are busy.
The lodge has invested closely in selling the app (accessible through QR codes) at check-in to make sure friends are supplied with full and correct data on its amenities and providers in essentially the most handy approach potential.
Providing a cheaper, sustainable various to conventional paper menus and directories, the lodge crew can merely edit and add data on-line as and when required with out the expensive and inconvenient job of re-printing and changing materials in all 473 bedrooms. Likewise, they will amend and maintain menus and opening hours updated to make sure the app is all the time correct with right data at no additional value. Multi-lingual, it delivers a constant expertise for friends, no matter their nationality and decreased visitor wait instances with a direct integration to the Micros POS.
Voštiar continues, “Following its success we are actually planning to increase digital eating in 2024 to our Salt Seashore Membership. Friends will be capable to entry digital menus through QR codes printed on the solar beds. They’ll be capable to place their order, have a dip within the sea and return to their lounger with their order ready for them and we stay up for fulfilling this enhanced visitor expertise subsequent 12 months.”
For extra data on IRIS or to request Demo.
About IRIS Software program Programs
IRIS is a world market chief in digital F&B ordering, visitor listing and concierge options for resorts, working with most of the world’s main chains together with Marriott, Hilton, Mandarin Oriental, IHG and 4 Seasons.
IRIS empowers Lodges and F&B leaders to do what they do finest: improve income, take care of their groups, and supply an impressive buyer expertise.
Their versatile hospitality platform permits resorts and eating places to offer a very digital ordering expertise to their friends, making it simpler and sooner for friends to browse, order and pay for objects and providers throughout a number of retailers.
Since 2010, 1000’s of resorts on each continent the world over have used IRIS’s cell, pill and internet app expertise to spice up further revenues by 20% on common.
Extra data: www.iris.web or [email protected]
Kate Fuller
Senior Advertising and marketing Supervisor
