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Sustainable Group Journey: 4 Suggestions When Reserving Inns

In search of methods to attenuate your organization’s environmental affect when internet hosting occasions, conferences, or teams? In fact, you might be. When sustainability is an organization precedence, group journey may increase considerations, however sustainable occasion planning continues to be achievable, even when attendees should journey from a number of cities to achieve your occasion.

We’ve entered a brand new period of group journey, and journey’s impact on local weather change can’t be ignored. Whereas it’s tough to be 100% sustainable, there are nonetheless methods to make a small affect and spotlight the significance of sustainable practices.


Sustainability is selling and undoing dangerous human impacts on the pure setting, together with an financial, social, and provide chain perspective. Earth-friendly journey goals to attenuate all-around affect, usually targeted on decreasing carbon emissions.

For companies, the will to embrace this worldview can battle with value containment: Sustainability usually comes with the next price ticket, significantly as journey costs rise.

Create extra sustainable group journey practices

Environmentally minded organizations, group journey organizers and occasion planners develop nearer to sustainable journey practices just by reserving motels smarter. A shift in perspective — reminiscent of selecting a lesser-known location, patronizing native companies throughout journey, and actively decreasing waste at your occasion — contributes to a optimistic affect.

Listed here are 4 tricks to get began:


Scale back gasoline use and greenhouse gasses from driving to and out of your chosen venue by reserving motels inside strolling distance.

With GroupSync Market, you’ll be able to obtain precisely that: Filter your search by handle and proximity so outcomes meet this criterion. Looking out, sourcing, and reserving for an answer matching your wants, budgets, and facilities have by no means been simpler.

A strolling commute can also be one of the best ways to get to know the town you’re visiting, making you extra more likely to duck into an area bagel store and put a refund into the group.

“[Shopping locally] permits for a extra round economic system, which impacts different sustainability elements like cultural safety, native sourcing, and so forth,” mentioned Jaclyn Yost, founder and CEO of ecomadic, a web based inexperienced journey journal.

When strolling is a problem, consolation doesn’t should sacrifice sustainability: Many cities’ public transportation programs make it simpler to get from A to B, although unfamiliar attendees may very well be transportation-shy. Analysis and share find out how to use public transport, so your group feels comfy. Or, you may additionally plan so your group has a transparent carpool plan.

“Occasion planners ought to be sure that to contemplate ADA and accessibility wants when planning their occasion to be actually sustainable,” mentioned Hazel Horvath, founder and CEO of Ecolytics, which works with companies to evaluate and enhance their environmental affect.

Bonus level: If carbon-intensive air journey isn’t a should—say you’re touring inside Europe—go for the prepare. Pluses of railway journey embody site-seeing alternatives, group socializing, work time, and relaxation.


Occasion planners could make it ultra-easy for attendees by reserving assembly house and lodging on the similar venue to scale back the necessity to journey. Past a commute, although, contemplate a resort’s further choices, accounting for each beat of a visitor’s expertise:


Does it have an airport shuttle?

Are you able to lease bikes or does it present bike storage?

Are there electrical car recharging stations?

Will it subsidize public transportation passes?

Temperature regulation:

Do its assembly rooms have digital thermostats?

Are there occupancy sensors to manage temperature and lights?


Does it observe water utilization and have a conservation apply?

Are there water bottle refill stations?

Do visitor rooms have bulk shampoo dispensers?

Bonus level: A resort’s facilities can transcend a one-off expertise. Inns which can be embracing these efforts suppose long-term, like vegetable gardens, beekeeping, timed landscaping water programs, inexperienced infrastructure, month-to-month seashore cleanups, and donating additional meals. These motels are rising from a “me” accountability (a single visitor’s keep) to a “we” accountability (contributing to the group at giant).


As soon as working with a venue with the identical Earth-first strategy, planners must suppose by means of their occasion provides: identify tags, indicators, and the various paper merchandise which can be usually trashed afterward.

Not solely can you progress to suppliers that make the inexperienced selection their customary, however you can too scale back plastic use, single-use signage, plastic straws, and extra. Some small shifts which have a huge impact:

  • Occasion signage itemizing the date → Indicators with generic branding (could be reused)
  • Obligatory attendance → Non-obligatory attendance (incorporating digital attendance)
  • Swag bag with ineffective gadgets → Canvas swag bag with a metallic straw, reusable water bottle, a pure fiber bento field, ballcap constituted of recycled material, biodegradable ballpoint pen, and many others. (Extra concepts could be discovered right here.)

Bonus level: Make sustainability a part of your assembly or occasion’s program. Level out what efforts have been taken—listed here are the recycling bins, these are compostable forks, this is the reason we’re utilizing a QR code as a substitute of printed supplies—so the dialog is inspired to proceed.


Inns which have integrated sustainable practices are probably already touting their efforts. Some, like Marriott Worldwide, are being acknowledged for his or her dedication.

But organizations and corporations say they really feel held again by their incapacity to find out the authenticity of sustainability claims. The generally used time period “greenwashing” is when an organization misleads shoppers about its environmental efforts.

A resort’s sustainable practices is probably not fully altruistic, in fact. Simply take into consideration when the resort business moved to let friends skip new towels every day. This protects water, certain, but it additionally lowers a resort’s laundry prices.

Ask motels to be particular about how they incorporate sustainable practices and request a replica of their environmental coverage. When speaking with motels through a GroupSync RFP, inquiries to ask embody:

  1. Do you employ renewable power sources?
  2. What steps have you ever taken to scale back your carbon footprint?
  3. Can you’re employed with me to make my occasion carbon impartial?
  4. Our occasion will embody some paper and plastic merchandise. How can we scale back on-site waste and make recycling and composting simpler?

Bonus level: Analysis a resort’s third-party certifications to see how success is measured, as not all are created equal, Horvath mentioned. She really useful taking a look at what number of metrics are tracked and the way claims are verified.

Small steps towards social accountability make a distinction.

The hard-hit journey and tourism business continues to be recovering from 2020 losses of $4.5 trillion GDP and 62 million jobs, in keeping with the World Journey & Tourism Council’s financial and developments report. But, the sector stays targeted on rebuilding higher than earlier than, prioritizing local weather and environmental points “not solely on moral grounds but additionally as a result of the vacationers of tomorrow will demand it.”

Sustainability is each trendy and right here to remain, and being eco-friendly can really feel subsequent to unimaginable when planning for group journey and occasions. But there are small, minimally intrusive methods to make a long-lasting affect on the planet. Each little bit helps. Similar to how motels’ sustainability efforts are a win-win for them, so, too, is a corporation’s work towards greener journey operations.

About Groups360

Groups360 was created with a singular purpose — to empower assembly planners by bringing innovation, transparency and ease to the decades-old downside of reserving teams. The corporate’s built-in expertise answer, GroupSync™, permits suppliers to distribute stock, interact with planners, and optimize group income. GroupSync additionally equips planners to look and store motels worldwide and to guide rooms and house instantly, on-line or by means of a simplified RFP course of. GroupSync is the primary distribution channel to supply on-line reserving for each group resort roomsandmeeting house.

Groups360 has workplaces in Nashville, London and Singapore. Be taught extra at

Hal Hassall
Vice President of Advertising

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