MMGY International has launched a brand new analysis report, Portrait of Vacationers with Disabilities ™: Mobility and Accessibility,which it hopes will act as a name to motion for each business to allow them to higher perceive and meet the wants of the tens of millions of people that use mobility aids, in addition to their touring companions. The survey discovered lodging and transportation accessibility are cited as the 2 greatest limitations to journey for these with mobility points. Practically all respondents (96%) say they’ve confronted an lodging drawback whereas touring, whereas 86% have skilled flight issues and 79% have skilled in-market transportation issues.
The power to have entry to the identical experiences as vacationers with out disabilities must be a precedence throughout the hospitality, journey and tourism industries, as vacationers with mobility disabilities spend $58.2 billion per 12 months on journey. They’re going on leisure journeys with almost the identical frequency as these with out mobility points, taking a median of three.4 journeys prior to now 12 months and spending a median of $3,546 on leisure journey throughout that time-frame.
The challenges for this group are very actual and are discovered at each step of the travel-planning course of and journey, in accordance with the next highlights from the survey of greater than 2,700 Individuals with mobility disabilities and their caregivers and companions.
Transportation
- 4 in 10 have had their mobility assist misplaced or broken by an airline.
- Six in 10 have skilled prolonged wait instances for mobility help on the airport earlier than or after their flight.
Lodging
- Greater than half (54%) have been given a room at check-in that didn’t match the room they booked.
- 81% have handled inaccessible showers or tubs, and 52% have encountered beds that had been too excessive for them to entry.
The report holds many extra vital insights for vacation spot advertising organizations. When requested how journey locations can higher appeal to guests with mobility disabilities, 8 in 10 vacationers cited elevated info on accessibility out there previous to visiting (84%); infrastructure growth and enhanced upkeep for areas corresponding to sidewalks, ramps and cell lifts (83%); and the promotion of accessible lodging choices by the vacation spot (81%). These vacationers additionally cited the significance of having the ability to see a number of footage of the precise room they’re reserving and digital excursions of locations they plan to go to to find out if there are any obstacles that might make it tough or unattainable to maneuver round with their mobility gadget.
MMGY International can be donating all proceeds from gross sales of the report back to the United Spinal Affiliation, a nonprofit group devoted to empowering folks with spinal twine accidents and issues (SCI/D), together with veterans, to dwell profitable and fulfilling lives.
“United Spinal is grateful for the work of MMGY International in elevating consciousness on the accessibility wants of vacationers with mobility disabilities. As a wheelchair consumer, I do know firsthand the limitations our group should overcome when touring, together with injury to mobility gear on the airport to encountering sudden accessibility points at inns and different venues. Figuring out these points is vital to making sure journey is accessible to all,” mentioned Vincenzo Piscopo, United Spinal’s President and CEO.
Methodology: Portrait of Vacationers with Disabilities: Mobility and Accessibilityis primarily based on a survey pattern of two,789 respondents, of which 2,375 have a incapacity and use a mobility assist, 1,761 have traveled prior to now 12 months, and 414 respondents recognized as caregivers or companions of somebody with a mobility impairment. Information had been collected from June 3 by way of June 21, 2022. All respondents had been U.S. residents and a minimal of 18 years of age.
The survey was developed by MMGY International’s analysis and insights working model, MMGY Journey Intelligence, with the steering of a steering committee composed of incapacity advocates, senior enterprise leaders from firms who primarily serve these with mobility disabilities, vacation spot advertising organizations, and different journey and tourism professionals. MMGY International thanks the report’s sponsors for his or her help of this research: NYC & Firm, Pure Michigan, Tripadvisor, Go to California, Go to Colorado Springs and Go to Mesa.
About MMGY Journey Intelligence
MMGY Journey Intelligence is MMGY International’s business analysis and insights working model, providing proprietary information and analysis together with MMGY International’sPortrait of American Vacationers® in addition to DK Shifflet’sTRAVEL PERFORMANCE/MonitorSM, which consists of the most important steady shopper journey database within the business. The group’s companies are designed to energy journey business decision-makers by way of shopper insights, journey efficiency information, and viewers modeling and segmentation. To be taught extra concerning the in depth assortment of analysis, analytics and technique companies, go to mmgyintel.com or e-mail us at [email protected].
About United Spinal Affiliation
Shaped in 1946 by paralyzed veterans, United Spinal is a nationwide 501(c)(3) nonprofit membership group devoted to bettering the standard of life for all Individuals with spinal twine accidents and issues (SCI/D). Membership is free and open to all people with SCI/D, with over 53,000 members throughout 50 chapters nationwide. Identified for its revolutionary advocacy efforts, United Spinal performed a big function in writing the Individuals with Disabilities Act, offered vital contributions to the Truthful Housing Amendments Act and the Air Service Entry Act, and was instrumental achieve sidewalk curb ramps and accessible public transportation in New York Metropolis, which created the usual accessibility mannequin utilized in many United States cities.
About MMGY International
MMGY International is the world’s main built-in advertising agency specializing within the journey, hospitality and leisure industries. With eight working manufacturers internationally, the award-winning group maintains a worldwide communications observe in all advertising channels, serving most of the world’s premier journey and tourism manufacturers. As an organization devoted to the journey business, MMGY International strives to create a related, inclusive and peaceable world by selling journey as a cultural bridge of understanding. For extra info, go to mmgyglobal.com.
