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M3 Aids GF Motels & Resorts in Exponential Progress

The Firm

Scalability is usually a frightening process that few resort administration corporations reach, as many elements play into the success of balancing a big resort portfolio. Current world-wide occasions have resulted in large-scale change throughout the hospitality trade. Most hoteliers had been capable of trip out the storm; although, GF Motels & Resorts was capable of persevere and develop to double its portfolio dimension all through the whole thing of the pandemic.

GF Motels & Resorts (GF), headquartered in Philadelphia, Pennsylvania, has mastered the artwork of managing practically 140 property, equating to over 20,000 visitor rooms, and spanning all through 31 states. Since its founding in 1988, GF has skilled unprecedented progress by means of delivering distinctive outcomes to its purchasers, which has resulted in it being an award-winning administration firm within the hospitality sector.

To achieve this degree of scale and success, an organization will need to have the correct back-office methods to handle its portfolio successfully. It should even have knowledge at its fingertips to make fast enterprise selections that may alter the corporate’s trajectory at a second’s discover. Keith Schreiner, GF’s Senior VP of Company Accounting, and his employees look to proceed managing their progress by using M3’s services to streamline monetary and operational processes.

The Instruments to Handle Scalability

Having used M3’s Accounting Core for its accounting and monetary reporting since 2007, GF has been capable of handle its portfolio progress simply and seamlessly. The corporate additionally makes use of M3’s Doc Imaging and the latest model, Clever Imaging, together with Accounting Core, which aids in decreasing handbook labor by providing the flexibility to scan in invoices, apply workflows and supply drill-down capabilities from virtually anyplace within the system.

In 2019, GF opted to make the most of M3’s enterprise intelligence platform and dashboard device, Perception. For the reason that adoption of Perception, GF has the aptitude to remain forward of the ever-shifting technological curve. The device additionally permits KPIs to be shared with house owners and asset managers instantaneously and mechanically. Examples embody: Occupancy, RevPAR, ADR and POR’s.

“Perception’s capacity to combine with third-party knowledge, reminiscent of Smith Journey and model Visitor Satisfaction Scores (GSS), is necessary as a result of house owners wish to see extra than simply the income from the day,” mentioned Schreiner. He continued, “The flexibility to take a look at above property degree consolidated reporting in Perception is big, particularly when taking a look at over 100 properties, and that makes us much more environment friendly in supporting our portfolio of properties.”

M3 has constructed a dependable, totally built-in infrastructure and software program platform to ship manageable scalability to GF and over 1,000 different administration teams and resort house owners. A number of the options which have aided GF all through its progress are the flexibility to streamline the

addition of latest properties into Accounting Core. The standardization of charts-of-accounts and monetary reviews have made progress virtually easy and easy for GF with the method being so simple as copying and pasting to get a brand new property added to its portfolio inside Accounting Core inside minutes.

Going Ahead

GF has been utilizing M3 instruments for over 15-years and the staff could not be extra happy with the outcomes they’ve seen of their accounting, finance, and operations departments. The corporate plans to proceed to scale and serve extra resort properties all through the US.

“GF is seeking to leverage every thing that M3 has to supply. Now we have skilled value and time financial savings by using Accounting Core and Perception and are wanting ahead to including on to these financial savings by making the most of the Perception cellular app whereas additionally wanting into different M3 merchandise to extend our top-line income whereas bettering our backside line,” mentioned Schreiner.

Trying ahead, GF believes the Perception Cellular App will catapult and preserve the corporate forward of the competitors. Through the use of the app, it’s going to enable the flexibility to entry personalized dashboards, day by day reviews, financials, GSS, STR Knowledge, and rather more from anyplace, at any time.

GF finds Accounting Core and Perception essential to managing and rising a portfolio of motels. M3, the #1 Resort Reporting and Accounting Software program, as ranked by HotelTechReport, is at present utilized by over half of the High Administration Corporations all through the US, serving to to streamline processes and develop resort portfolios.

About M3

Constructed by hoteliers, solely for hoteliers, M3 is a robust cloud-based monetary platform and companies firm serving practically 7,000 properties throughout North America’s hospitality trade by driving value financial savings, income enhancement and enterprise perception. After 24 years in enterprise with out growing costs, M3 touts a 95 p.c buyer retention charge with out contracts. Utilized by over 1,000 administration teams and proprietor operators and motels of all sizes, the platform works seamlessly with different key methods and instruments within the hospitality trade and provides strong accounting and monetary evaluation throughout total portfolios with non-compulsory operations and time administration options. M3’s Skilled Companies staff gives on-demand assist for motels of any dimension by providing a full vary of personalized accounting options to scale with a resort’s wants. Privately held and worker owned, M3 continues to reinforce services at no extra cost to its clients.

Haley Wolf
Advertising and marketing and Public Relations Supervisor
+1 770 533 0545

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