Knowland, the world’s main supplier of data-as-a-service insights on conferences and occasions for hospitality, introduced in the present day the Knowland Certification Program. This system consists of three certification credentials to assist resort gross sales professionals stage up their ability units, elevate their skilled profile, and reveal proficiency with administration. Knowland customers can enroll within the certification course at https://academy.knowland.com.
As with {many professional} roles, the certification course of is a tried-and-true technique of making certain competency, and certainly, software program certification has been a regular within the know-how area for years. The proliferation of data-driven options within the hospitality business requires administration at each the enterprise and property ranges to hunt out professionals who can reveal their understanding of making use of information to their workflows.
- Offers verifiable capabilities for gross sales professionals – As hoteliers flip to software program options to extend effectivity, certification programs are needed and significant to making sure staff are comfy and able to absolutely leveraging the funding. Gross sales professionals who come to the desk with verifiable expertise can advance their careers by documenting their expertise and effectively speaking that worth to present or potential employers.
- Pilot program accomplished with modern resort administration firm – Knowland partnered with a nationally acknowledged operator of resorts and resorts with over 120 properties in america and Canada. It is likely one of the few elite administration corporations accepted to function upper-upscale and luxurious resorts beneath the model households of Marriott, Hilton, and Hyatt. As a part of its industrial technique and to make sure its gross sales workers took full benefit of the Knowland platform, it partnered with Knowland to pilot and implement the certification course of.
- Certification ranges – Certification ranges had been designed to assist gross sales professionals reveal their data and ship even higher outcomes. This system provides three ranges of credentials, together with Licensed Knowland Gross sales Chief Skilled (CKSLP), Licensed Knowland Energy Consumer Skilled (CKPU), and Licensed Knowland Income Chief Skilled (CKRLP, coming in 2024.)
Jessica Carey, VP buyer operations, Knowland, stated: “At this time’s data-driven options require hoteliers and software program corporations to work collectively to make sure software program investments are getting used to their fullest potential. Knowland is an important gross sales ability and vital experience for in the present day’s gross sales groups; subsequently, having a certification program advances our efforts to reveal that gross sales groups are comfy and educated in all elements of the platform and might show that data.”
ABOUT KNOWLAND
Knowland is the world’s main supplier of data-as-a-service insights on conferences and occasions for hospitality. With the business’s largest historic database of actualized occasions, 1000’s of consumers belief Knowland to promote group smarter and maximize their income. Knowland operates globally and is headquartered simply outdoors Washington, DC. To be taught extra about our options, go to www.knowland.com or observe us on X (previously Twitter) @knowlandgroup.
Kim Dearborn
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