Are you a “train-bragger”? If you happen to journey frequently for enterprise, chances are you’ll already be one – and if you’re a company journey supervisor, you’ll definitely need extra of your colleagues to be one, in response to Liz Emmott, World Distribution Director at Trainline Accomplice Options.
Prepare-bragging is an idea we have now been selling at Trainline just lately, as a part of our ongoing sustainability marketing campaign, I Got here by Prepare. A extra constructive notion than merely forcing behavioural change by way of flight-shaming, the concept behind train-bragging is that rail ought to be seen as one thing that’s worn as a badge of honour, and that travellers ought to take delight in utilizing the prepare.
We’re trying to assist an actual and rising urge for food for sustainable journey. Earlier this 12 months, a Trainline survey of British enterprise travellers discovered two-thirds have been involved about their very own private carbon footprint of business-related journey in 2022, 72% needed to make extra of their journeys utilizing lower-carbon modes of journey this 12 months and 78% stated sustainability can be an necessary consideration for them when deciding on their enterprise journey wants this 12 months.
There are additionally a spread of coverage levers that UK and European governments are pulling to encourage extra sustainable journey, from France’s much-discussed ban on home flights when a rail different exists, to the elevated obligations on companies in lots of nations to watch and report on the carbon footprint of their operations.
Rail journey can also be altering, with the rising liberalisation of Europe’s rail business seeing new operators coming into the market to compete with incumbent carriers on each worth and high quality. Seven of the ten busiest routes in Europe now have competitors between carriers.
The longest-standing competitors has existed on the Rome-Milan route, which over a decade noticed the typical worth for rail travellers scale back by 40%, rail double its modal share on the path to 75%, and conversely aviation’s modal share fall from 50% to lower than 20%. Now different routes are poised to see related advantages – Barcelona-Madrid for instance has been remodeled previously 18 months and now has 4 completely different carriers competing, every creating a aggressive provide geared in direction of their very own goal market.
Plus rail journey presents enterprise travellers wider advantages past lowering their carbon footprint. Analysis we undertook final autumn discovered greater than eight out of ten UK enterprise travellers stated sustaining productiveness throughout their journey is necessary to them. Right here rail has a pure benefit over each driving and flying, even when the door-to-door journey isn’t at all times faster.
Most work is not possible to mix with protected driving, whereas the stop-start nature of air journey doesn’t lend itself to devoted working time. Extra dependable entry to WiFi, a extra comfy bodily atmosphere for work, and fewer ready round have been among the many high causes cited by survey respondents for travelling by rail as an alternative of by highway or air.
All this explains why we’re eager to make it easy for enterprise travellers to match their rail choices and purchase tickets, no matter journey they’re making throughout Europe. We’ve partnered with CWT, and different gamers within the enterprise journey market, to streamline and combine enterprise journey by rail and take away one other barrier stopping enterprise travellers from selecting the prepare.
As a result of the train-braggers are arriving quickly, at a platform close to you, and we wish to assist them.
About CWT
CWT is a Enterprise-to-Enterprise-for-Staff (B2B4E) journey administration platform. Firms and governments depend on us to maintain their folks related – anyplace, anytime, anyhow – and, throughout six continents, we offer their staff with revolutionary know-how and an environment friendly, protected, and safe journey expertise.
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