Atlanta – IHG Resorts & Resorts is reminding the world what it feels wish to be a visitor. The corporate’s latest international advertising and marketing marketing campaign, Visitor How You Visitor, is a celebration of accommodations and taking a break from having to do all of it. IHG is passionate in its perception that when persons are taken care of – they be at liberty to be themselves and stay their finest lives. With Visitor How You Visitor, the corporate is sharing that message loudly by way of vibrant photographs and contemporary storytelling.
As one of many world’s largest hospitality firms, IHG has been busy increasing its portfolio and rising its manufacturers during the last a number of years. The corporate surpassed 6,000 accommodations world wide this yr, launched a stronger, reimagined loyalty program with IHG One Rewards, and launched a modern new cell app that brings all of it to life for friends. Now it’s time to place that progress to work, doing what IHG has at all times achieved finest, making friends really feel particular and welcome.
Formally launching within the US and UK on August 3, 2022, and globally later this yr, the multimillion-dollar Visitor How You Visitor marketing campaign amplifies true-to-life journey moments and exhibits how friends can outline their very own journey at IHG accommodations. Whether or not it’s sports activities followers staying at a Vacation Inn Categorical to help their workforce on the highway, a Kimpton Resorts & Eating places visitor taking their work calls poolside, or a pair celebrating with all of the room service at an InterContinental Resorts & Resorts property – all of them expertise the heartfelt care IHG accommodations present. It goes past all are welcome; it’s that every one are welcomed to be cared for.
Claire Bennett, International Chief Buyer Officer for IHG, mentioned: “While you go searching, it’s arduous to not discover that vacationers are more and more left to fend for themselves, and that’s merely not what being a visitor ought to really feel like. We’ve got a mantra we are saying at IHG – we’re actual folks caring for actual folks, and Visitor How You Visitor embodies that. The photographs and content material are partaking and delightful, however they’re additionally genuine and ship a message that you just don’t at all times must do every thing. We’re right here to maintain all of you.”
Backed by probably the most in depth media marketing campaign funding IHG has ever made for loyalty, Visitor How You Visitor displays a playful perspective of a customized keep at an IHG lodge. It evokes a want to journey, discover and indulge. The photographs and movies will seem on-line, in tv adverts, magazines, billboards, murals and even subway stations. It is designed to encourage the following technology of vacationers whereas partaking with present IHG One Rewards members.
Armando Flores, Government Artistic Director, Gray New York, mentioned: “When you’re a visitor at IHG Resorts & Resorts, you aren’t simply staying someplace, you’re truly being taken care of and in a position to visitor in no matter approach that works for you – and that’s the story we’re telling with this marketing campaign. We turned to New York photographer Meredith Jenks, identified for her daring, vibrant pictures from the style and editorial world. The vivid imagery together with an aesthetic that embraces the messy moments make Visitor How You Visitor stand out.”
Additional Marketing campaign Particulars:
- Vignettes: The vignettes in every spot showcase numerous methods to visitor at IHG properties and have teams of numerous characters. This not solely exhibits that IHG Resorts & Resorts can accommodate quite a lot of journey wants, however that IHG celebrates all of you.
Promoting: There are a number of spots, together with the next:
- IHG One Rewards: Visitor How You Visitor – Dwell the Lux Life (:30)
- IHG One Rewards: Visitor How You Visitor – Work & Play (:30)
- IHG One Rewards: Visitor How You Visitor – Dwell the Lux Dwell (:15)
- IHG One Rewards: Visitor How You Visitor – Work & Play (:15)
- IHG One Rewards: Visitor How You Visitor – Work How You Work (:15)
- IHG One Rewards: Visitor How You Visitor – Further How You Further – Dancers (:15)
- IHG One Rewards: Visitor How You Visitor – Further How You Further – Birthday (:15)
- IHG One Rewards: Visitor How You Visitor – Room How You Room (:15)
- Social: Visitor How You Visitor is coming to life on social by way of Fb, Instagram, Twitter, Pinterest, and TikTok. Personalized cease movement and triptic belongings had been created to stand-out amongst stay video and static carousels current in most feeds.
- Media: Along with video and social, the Visitor How You Visitor marketing campaign might be seen in metropolis takeovers within the US (New York, Chicago, and Los Angeles) and UK (London), in addition to print publications throughout the US and UK.
For extra data on IHG One Rewards, go to IHGOneRewards.com.
With a household of 17 lodge manufacturers and IHG Rewards, one of many world’s largest lodge loyalty programmes, IHG has over 6,000 open accommodations in additional than 100 nations, and an extra 1,800 within the growth pipeline.
- Luxurious & Life-style: Six Senses Resorts Resorts Spas, Regent Resorts & Resorts, InterContinental Resorts & Resorts, Vignette Assortment, Kimpton Resorts & Eating places, Lodge Indigo
- Premium: voco Resorts, HUALUXE Resorts & Resorts, Crowne Plaza Resorts & Resorts, EVEN Resorts
- Necessities: Vacation Inn Resorts & Resorts, Vacation Inn Categorical, avid accommodations
- Suites: Atwell Suites, Staybridge Suites, Vacation Inn Membership Holidays, Candlewood Suites
InterContinental Resorts Group PLC is the Group’s holding firm and is included and registered in England and Wales. Roughly 350,000 folks work throughout IHG’s accommodations and company workplaces globally.