DUBAI, United Arab Emirates – World hospitality chief Hilton (NYSE: HLT), introduced it has signed a memorandum of understanding (MoU) with the Saudi Tourism Authority (STA) in the direction of exploring cooperation alternatives between the 2 entities and creating inventive content material, with the goal of attracting guests from key markets throughout the Center East and Africa to the Kingdom.
Signing this MoU comes as a part of the STA’s ongoing dedication and efforts to forge robust partnerships with key gamers in Saudi Arabia’s tourism ecosystem, working carefully with these companions to advertise locations within the Kingdom and supply inspiring tourism experiences. This most up-to-date partnership additionally highlights Hilton’s presence and progress in Saudi Arabia, the place it at the moment operates 16 inns – with one other 51 within the pipeline and plans to develop its portfolio to extra 75 inns within the coming years.
The MoU was signed at Saudi Arabia’s pavilion at Arabian Journey Market 2023 by Kamel Ajami, vp, operations, KSA, Egypt & Levant, Hilton, and Munirah Abanomy, director common of selling partnerships for the Center East and Africa, STA.
We’re very excited to signal this settlement, which is available in alignment with Hilton’s longstanding relationship with the Saudi Tourism Authority through the years and is a reiteration of our dedication in the direction of the tourism sector within the Kingdom,
Ajami stated. By means of this partnership, we goal to draw travellers from the Center East and Africa who wish to discover the Kingdom’s various tourism choices whereas staying with a worldwide hospitality model they know and belief.
This Memorandum of Understanding with world hospitality chief, Hilton, aligns with our technique to associate with key worldwide manufacturers and firms which are working in alignment with our imaginative and prescient, attracting new segments of regional vacationers and serving to us obtain our 2030 aims,
stated Abdulkarim Al-Darwish, CEO of the Center East and African Markets, STA.
Hilton’s portfolio within the Kingdom contains iconic properties such because the Waldorf Astoria Jeddah – Qasr al Sharq, Conrad Makkah, Jeddah Hilton and Hilton Riyadh Lodge & Residences, with new manufacturers making their nation debut within the coming years together with LXR Lodges & Resorts, Cover by Hilton, Embassy Suites by Hilton, and Hampton by Hilton.
Translation: Learn the discharge in Arabic right here.
About Saudi Tourism Authority
The Saudi Tourism Authority was launched in 2020 to help the expansion of the journey and tourism sector by assembly the wants of tour operators and different companions. It’s liable for selling Saudi tourism globally and creating the vacationer expertise and packages, and supporting the personal sector to reinforce its position, and taking part in native and worldwide occasions and conferences. STA operates 16 places of work overlaying 38 international locations worldwide, and manages KSA’s official tourism id Go to Saudi. For extra data please go to www.sta.gov.sa or www.visitsaudi.com.
About Hilton
Hilton (NYSE: HLT) is a number one world hospitality firm with a portfolio of 18 world-class manufacturers comprising greater than 6,800 properties and greater than 1 million rooms, in 122 international locations and territories. Devoted to fulfilling its founding imaginative and prescient to fill the earth with the sunshine and heat of hospitality, Hilton has welcomed greater than 3 billion visitors in its greater than 100-year historical past, earned a prime spot on the 2021 World’s Finest Workplaces checklist and been acknowledged as a worldwide chief on the Dow Jones Sustainability Indices for 5 consecutive years. In 2021, along with opening multiple lodge a day, Hilton launched a number of industry-leading expertise enhancements to enhance the visitor expertise, together with Digital Key Share, automated complimentary room upgrades and the flexibility to ebook confirmed connecting rooms. By means of the award-winning visitor loyalty program Hilton Honors, the almost 128 million members who ebook straight with Hilton can earn Factors for lodge stays and experiences cash cannot purchase. With the free Hilton Honors app, visitors can ebook their keep, choose their room, verify in, unlock their door with a Digital Key and take a look at, all from their smartphone. Go to newsroom.hilton.com for extra data, and join with Hilton on Fb, Twitter, LinkedIn, Instagram and YouTube.
