British Airways has right this moment premiered its new onboard security video, which stars the airline’s colleagues, Britons going about their day by day actions and a few acquainted faces, showcasing every thing that makes Britain distinctive and actually unique.
The protection video performs on issues synonymous with the UK, from discussing the climate to having fun with fish and chips by the ocean, it celebrates the timeless quirks and its distinctive those that put the nation on the map.
The five-minute movie will likely be proven on the airline’s long-haul plane from 1 Might 2023, and showcases British Airways colleagues from throughout the airline of their roles on the bottom and within the air. One of many stars, British Airways engineer Carl Carpenter, drives throughout an engineering hangar whereas asking clients to unplug their gadgets, earlier than his personal automobile involves an abrupt cease. Cabin crew member Sima Patel-Pryke asks clients for his or her consideration as the security directions could differ from different plane they’ve travelled on beforehand. In response, British rapper, Little Simz takes off her headphones, and remarks ‘What?!’
In addition to shining a light-weight on the airline’s unimaginable colleagues, the video additionally options among the Nice British public. When cabin crew member Emily Mae Jackson reminds clients that life jackets shouldn’t be inflated contained in the plane, viewers see the instruction playfully taken out of situ with a real-life farmer close to Dover and two fishermen on Deal seaside in Kent all inflating their life jackets.
Calum Laming, British Airways’ Chief Buyer Officer, mentioned: “We have now all sat by means of security demonstrations earlier than, so we knew we wanted to create one thing totally different that might seize consideration and was completely according to our British Unique positioning. We wished this to be an actual celebration of originality and for us, it’s our individuals who – along with the place we’re from – make us distinctive. That’s why it was essential for us to hero so a lot of our superb colleagues doing what they do every day for our clients and for one another. We additionally wished to inject some wit and showcase Britishness, and all of the quirks that put us on the map by shining a light-weight on actual life folks – from fishermen and chip store staff to mates hanging out, in addition to some well-known faces who assist put Britain on a stage. So, seats within the take-off place and we hope you actually take pleasure in our new security video.”
British Airways engineer, Carl Carpenter, mentioned: “My day-to-day function entails ensuring our plane are protected for our clients, so to function within the security video itself is kind of surreal. We had a lot enjoyable filming the video and I can’t wait to lastly see it on board once I subsequent go on vacation.”
Tennis participant, Emma Raducanu, mentioned “As a British Airways Model Ambassador, it was a privilege to be part of the brand new security video and movie alongside so many British Airways colleagues and family names from throughout the nation. It’s contemporary, partaking and I do know clients will likely be in for a deal with when video is rolled out for the primary time on board.”
The airline’s colleagues star alongside celebrities together with Ncuti Gatwa, Little Simz, Robert Peston, Kaya Scodelario, Steven Bartlett, Emma Raducanu, chef Tom Kerridge and British Airways’ new uniform designer Ozwald Boateng.
The airline is championing and showcasing British Originality throughout its buyer expertise, from its menus that includes the most effective of British delicacies, to its devoted British Unique in-flight leisure channel, and is proud to indicate off the most effective of Britain.
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Later this yr, a second model of the security video will likely be launched, that includes the airline’s colleagues in its new uniform.
What’s your tackle this primary video?
