Market Perception is the business’s first predictive market intelligence device that captures resort reserving intent in actual time, to uncover new income alternatives with ahead trying knowledge.
Market Perception makes use of a mix of cutting-edge knowledge sources that mixture continually up to date and exact search knowledge from numerous channels, together with OTAs, meta searches, international distribution techniques (GDS), on-line evaluations, rankings, flight searches, occasions, holidays, and short-term rental stock knowledge.
The answer is pushed by a novel AI demand segmentation expertise, which transforms billions of those forward-looking knowledge factors per vacation spot into real-time demand ranges, categorized by sub-location, keep patterns, and resort sorts.
With lightning-fast, real-time streaming knowledge sources, rapid alerts are generated when there are adjustments in demand, giving customers a bonus in staying forward of the curve.
This expedites the forecasting course of and empowers you to swiftly grasp pre-booking market demand at your property. Because of this, you may capitalize on income alternatives by adapting your pricing and advertising methods to fulfill altering demand.
As finances season is now upon us, it is essential to evaluate your tech stack to make sure you are geared up with the business’s finest knowledge insights to deal with the challenges and take the alternatives that lie forward.
Market Perception not solely helps you intend for the upcoming yr with correct demand forecasting however improves occupancy and RevPAR at your property.
How do we all know that? We carried out a examine to search out out. Watch the video under to search out out extra.
About OTA Perception
OTA Perception empowers hoteliers to ship smarter income, distribution, and advertising outcomes by its market-leading business platform. With reside updates, 24/7 assist, and extremely intuitive and customizable dashboards, OTA Perception integrates with business instruments together with resort property administration techniques, main RMS options, and knowledge benchmarking suppliers. OTA Perception’s workforce of worldwide specialists helps greater than 60,000 properties in 185 nations. Winner of the Greatest Price Buying & Market Intelligence Resolution, Parity Administration Software program, and Enterprise Intelligence classes within the 2021, 2022 and 2023 HotelTechAwards, OTA Perception is extensively recognised as a pacesetter in hospitality enterprise intelligence.
Jonathan Gough
PR & Content material Supervisor
