Taking that little further time to analysis and plan your social media content material pays off ultimately
I devour loads of social media nowadays as a result of I need to know what’s occurring round me and so I can carry on high of traits and updates in my area.
However I additionally watch to see what different creators are as much as and the way they’re presenting Ho Chi Minh Metropolis, its meals and its folks to their followers.
As a result of a objective of mine now could be to develop my YouTube channel, I’ve been taking a eager curiosity in what these ‘fly in-fly out’ YouTubers are highlighting about our nice metropolis.
Most of them are on a decent price range…and due to algorithm anxiousness, are eager to maneuver on to the following vacation spot…
And it might come as no shock that the majority of them are serving up the identical observations as the remainder concerning the site visitors (motorbikes), climate (it’s scorching) and meals (Saigon’s finest banh mi).
Which is okay, I get it.
Most of them are on a decent price range, they keep on the town for only one or two nights, and due to algorithm anxiousness, are eager to maneuver on to the following vacation spot to convey us their subsequent piece of thrilling content material.
Nevertheless, with such a decent schedule, one thing has bought to present, and often, that’s correct analysis.
I don’t know what number of instances I’ve seen a video pop up on my feed this month claiming Banh Mi Huynh Hoa as the most effective you’ll get in Saigon.
It might be true, I don’t know, it is a cracker and deserves to be within the operating.
However there should be tons of, if not, hundreds of banh mi retailers and stands in Ho Chi Minh Metropolis of varied tastes, sizes and costs that would throw their nonla into the ring.
However Huynh Hoa (colloquially referred to as ‘the lesbian banh mi‘) will get all of the love, with the reason is, one could conclude, that it’s low hanging fruit (The Lunch Woman involves thoughts).
The factor is, there’s an equally good one at about the identical worth only a 15 minute stroll away known as Banh Mi Ba Huynh.
Nobody appears to cowl it, no less than, it doesn’t present up on my feed.
You actually ought to give it a attempt subsequent time you’re within the space to see what I imply, and hey, even share a pic of it in The Bureau Asia Group in the event you like.
Which brings me to my newest video.
For various causes I haven’t been in a position to journey as a lot as I might’ve favored up to now this 12 months, however there’s an upside to it.
It’s compelled me to look nearer to house for issues to function in my content material; issues that I’ve ignored or just hadn’t opened my eyes to till now.
It’s taught me that I don’t must journey far and broad for an fascinating story and doubtlessly higher views. It’s true that always the most effective tales are proper at the doorstep.
Take the bun bo Hue I function within the video above. It rapidly grew to become obvious after just a few visits that Phuong Linh was serving up one thing particular.
I bought into the behavior of asking different diners what they considered her bowls of Hue’s most interesting noodle soup, and overwhelmingly, the response was at all times that it’s the most effective round.
It had solely taken me about three years to search out it!
However because of various causes, together with researching and planning upfront, I believe my video has turned out significantly better than if I’d simply lobbed up and began filming.
From reminiscence, I believe I filmed and ate at Phuong Linh’s on three events earlier than I used to be proud of what I’d shot.
I perceive that this strategy isn’t at all times sensible, particularly on journeys out of town or overseas, however on condition that Phuong Linh’s is walkable from my condo, I believed the easiest way to do it justice was to take my time, get to know Phuong Linh a little bit bit, and, most likely most significantly, truly eat her specialty greater than as soon as over a time frame.
Whereas this technique will restrict me to publishing simply two or three long-version movies monthly, it means (I hope) that I gained’t be held hostage to that darn algorithm and really be capable to benefit from the means of bringing tales like this to you in a extra correct and interesting approach than what itinerant YouTubers appear to be dishing up.
Comply with me on Instagram @mattcowanasia
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